PLAYSTATION

 Ch. 1 - Overview of Marketing (PLAYSTATION)

Mission Statement: We believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation. 

Brief History:Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, they continue to offer innovative experiences to a global audience through the PlayStation’s line of products and services that include generation-defining hardware, pioneering network services, and award-winning games.