Chapter 18: What are the steps in the selling process for your product.

 1. Product Planning & Development

• Sony designs the PS5 

2. Promotion & Building Hype

• Sony uses teasers, trailers, influencer partnerships, and showcases to build excitement.

3. Pre-orders

• Sony opens pre-orders through select retailers like:

• PlayStation Direct

• Amazon

• Walmart

• Best Buy

4. Distribution

• Units are shipped globally to online and physical stores.

5. After-Sale Engagement

• Sony keeps customers in the ecosystem through:

• Exclusive games (e.g., Spider-Man 2, God of War)

• PlayStation Plus subscriptions