Ch. 16 - Promotional Planning for Competitive Advantage

​​The PS5’s competitive advantages include its powerful hardware, such as ultra-fast SSD loading times and realistic graphics, its exclusive game titles like Spider-Man: Miles Morales and God of War: Ragnarök, and its strong brand loyalty from previous PlayStation generations. It also offers immersive haptic feedback and adaptive triggers through the DualSense controller, setting it apart from competitors.