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Ch. 6 - Consumer Decision Making

Ch. 16 - Promotional Planning for Competitive Advantage

5/5-Ch. 8 - Segmenting and Targeting Markets

Ch.10 - Product Concepts

Chapter 18: What are the steps in the selling process for your product.

Post an advertisement that best shows your products most important attributes. (CHAPTER 17)

Describe how your product is best retailed and why. (CHAPTER 15)

What is the global vision for your product?

What is the target market for your product?

Developing and Managing Products